How to Foster Cyber Resilience and Transform Challenges to Drive Growth

Team Wabbi

October 24, 2024

Click below to listen to Predictable B2B Success’ interview with Wabbi’s Founder & CEO, Brittany Greenfield. She talks with host, Vinay, the critical role of integrating cybersecurity into business strategy and software development lifecycles.

This interview originally appeared on Sproutworth on October 23, 2024

How to Foster Cyber Resilience and Transform Challenges to Drive Growth 

About the session 

The session is a discussion on the importance of mature cybersecurity organizations and the impact they can have on revenue growth. The conversation also delves into the challenges faced by these organizations and how focusing on optimizing cybersecurity processes can lead to predictable revenue growth for B2B companies. 

Key speakers 

– Vinay Koshy, Host of the Predictable B2B Success Podcast 

– Brittany Greenfield, CEO and Founder of Wabbi 

Agenda 

The discussion revolves around the following points: 

– The impact of mature cybersecurity initiatives on revenue growth 

– The challenges faced by cybersecurity organizations 

– The importance of integrating cybersecurity processes into business strategy 

– The role of Wabbi in transforming how enterprises integrate security into the software development life cycle 

– The importance of focusing on software and security processes 

Takeaways 

Takeaway 1: DevSecOps maturity leads to higher revenue growth  

The podcast explored the notion that mature cybersecurity organizations tend to experience substantial revenue growth. The conversation indicated that organizations with advanced cybersecurity measures reported a 43% higher revenue growth rate over five years, compared to less mature organizations. The discussion also touched on the challenges of balancing cybersecurity investments with business strategy, talent shortages, and evolving regulations. 

In the conversation, the speaker said that “mature cybersecurity organizations experienced a 43% higher Revenue growth rate over five years compared to the least mature organizations.” The speaker also pointed out that “86% of respondents in a diet survey reported that cyber initiatives had made a significant positive contribution to at least one key business priority and that 47% of organizations with high cybersecurity maturity reported that their cyber initiatives yielded a positive impact on their share prices.” 

The takeaway from this discussion is that while tackling cybersecurity challenges can be a daunting task for many organizations, those who manage to mature their cybersecurity processes can expect not only better protection against cyber threats but also a significant boost in their revenue growth.  

Takeaway 2: Importance of integrating security into software development cycle  

The podcast emphasized the need for enterprises to integrate security into their software development life cycle. According to the speaker, nine out of ten breaches start due to defects in code, which highlights the importance of building a strong foundation for cybersecurity within the software development process. 

Brittany Greenfield, the CEO of Wabbi, shared her insights on the matter, saying, “nine out of 10 breaches begin due to defects in code so why aren’t we focusing on building strong foundations for our Enterprises and therefore for our lives.” Brittany stressed that it is essential for organizations to consider DevSecOps as a core business driver, not just a protective measure. 

The takeaway from this discussion is the significance of incorporating security measures during the early stages of software development. By doing so, businesses can potentially prevent a majority of cybersecurity breaches caused by defects in code. 

Takeaway 3: The value of process and risk management in cybersecurity  

The podcast underscored the importance of focusing on process improvements in DevSecOps and adopting a risk management approach. The speaker argued that perfect security is unachievable; therefore, businesses should focus on managing risks effectively and enhancing their cybersecurity processes. 

Brittany Greenfield spoke about this issue in detail, stating, “I think it’s important because they don’t get talked about it’s the process… cybersecurity is going to be pretty imperfect and all we can do is manage the risk.” She further emphasized that “all you can do is say what if let’s make sure we have that process in place.” 

The takeaway from this part of the discussion is that businesses should prioritize improving their cybersecurity processes and adopt effective risk management strategies. By doing so, they can better manage their cybersecurity threats and maintain a healthy and practical approach towards maximizing their business value. 

Insights surfaced 

– Mature cybersecurity organizations have a 43% higher revenue growth rate over five years compared to less mature ones. 

– Cybersecurity initiatives have made a significant positive contribution to key business priorities. 

– Balancing cybersecurity investments with business strategy is a major challenge faced by organizations. 

– Focusing on optimizing cybersecurity processes rather than just adding new tools can create a foundation for predictable revenue growth. 

– In the US alone, there is a 3 million cybersecurity professional shortage, emphasizing the need to empower developers with autonomy and effective tools. 

Key quotes 

– “Mature cybersecurity organizations experienced a 43% higher Revenue growth rate over five years compared to the least mature organizations.” 

– “Cyber wasn’t just a protective measure that organizations had to take, it was really actually a Core Business driver.” 

– “The I’m a big believer right there are no new problems there are just new applications of old problems.” 

– “Success needs timing, ideas, and market readiness.” 

– “It’s not enough to have a good idea at the right time and most people you can make a market out of anything but what you have to do is look at all of the surrounding Dynamics to say is this the right time to pursue this.” 

– “The benefit of Integrated Security isn’t just reduced breach risk, it’s actually reduced project delivery delays and which means reduced overall business risk.” 

– “The question is what happens next and that’s where you’ve actually seen organizations not outside of the security organization accept this term of cyber resilience.” 

– “Compliance is crucial for efficient risk management.” 

– “AI security is crucial but not intimidating.” 

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