This white paper explores why traditional vulnerability management (VM) strategies fail in fast-paced DevOps environments and offers a framework for continuous, risk-based VM. It outlines how overreliance on scanning tools without context leads to alert fatigue, security debt, and compliance failures. Readers will learn how to shift from fragmented, reactive processes to integrated, policy-driven workflows that prioritize vulnerabilities based on business risk. The paper covers the broader scope of application security, the importance of contextual prioritization, and actionable steps to embed VM seamlessly into the SDLC for faster, more effective remediation.